Sales channelOur distribution network covers all regions of Russia and surrounding conutries that participate in Eurasian Customs Union (EACU). We have partners in Belarus, Kazakhstan, Armenia and Ukraine. Play Lab has direct contracts with major speciality stores and the biggest nationwide retail chains including toy shops, entertainment stores, book stores, hobby&games, electronic/gadget stores, museum shops, supermarkets, airport shops and other. Regional partners and representatives take care of distribution on the local level, thus ensuring the best presence in local retail and an individual approach to each client.
Vision and MissionWe believe in magical power of toys and hobbies - not only for kids, but also for grown-ups. Toys are always fun and we're lucky to do business on some of classic best-of-breed toys, as well as offering marvelous new items from few carefully selected suppliers to hundreds beloved retailers who do "the last mile" contact with the consumers. Being a mid-size private company, we are profit-oriented organization and value long-term partnerships that are supported by strong and stable financial relationships. It's our mission to share this fun & business vision with our partners and customers. We influence children and their parents by offering playful products that stimulate learning and socializing, stretch the imagination, create passions and establish life balance to people of all generations.
Premium and AdvertisingIn addition to toy distribution business, Play Lab offers unique range of smart and fun high-quality corporate souvenirs. Custom designed Rubik's puzzles, Magnetic Clendars, Magic Transformers are our bestsellers in Promotion and Premium category. Thousands of business customers in Russia and Customs Union region can order these items directly from Play Lab or via our regional representatives.
Being led by business sense, we're open to new ventures and opportunities. Should it be expending our current product portfolio via new partnerships or opening a new business direction - we would be happy to consider your ideas.
Please contact us by e-mail: email@example.com.
Play Lab is a member of Russian National Toy Association RNTA.