"Play Lab" is a boutique distributor of toys based in Moscow, Russia focusing on puzzles and developmental toys category. We exclusively import and distribute Rubik's puzzles, Poof-Slinky spring toys, Recent Toys puzzles, Street Beanz, Perplexus 3D-mazes. We are proud to supply our nationwide and regional retail clients with 100% original best-sellers of all times - Rubik's Cube, Rubik's Twist, Slinky Spring and other toy hits. We actively support the development of communities around out products, such as the SpeedCubing (speed solving of Rubik's Cube) community in Russia.

Sales channel

Our partner network covers all regions of Russia and surrounding countries. We have distributors in Ukraine and Belarus and also supplies Kazakhstan. Play Lab has direct relationships with the biggest nationwide retail chains that are mostly headquotered in Moscow, including: toy shops, entertainment stores, book stores and others. Regional partners and representatives all over the region take care of distribution on the local level, thus ensuring the best presence in regional retail and an individual approach to each client.

Premium and Advertising

In addition to toy distribution business, Play Lab offers unique line of smart & fun corporate souvenirs such as custom designed Rubik's puzzles, Tangle toys, Magic Concepts items and other products in Promotion and Premium category. Thousands of business customers in Russia and CIS can order these items directly from Play Lab or via our partner network consisting of regional representatives, exclusive partners, AD agencies, etc.

Being led by business sense, we're open to new ventures and opportunities. Should it be expending our current product portfolio via new partnerships or opening completely separate business direction - we would be happy to consider new projects.

Please contact us by e-mail: info@playlab.ru.
Play Lab is a member of Russian National Toy Association RNTA.