General

"Play Lab" is a toy wholesale company based in Moscow, Russia focusing on puzzles and developmental toys category. Currently we exclusively import and distribute Rubik's puzzles, Slinky springs and dogs, BrainString puzzle by Recent Toys and are proud to deliver to nation-wide and regional retail shops 100% original best-sellers of all times - Rubik's Cube, Rubik's Twist, Slinky Spring and other toy hits. We actively support development of SpeedCubing community in Russia and plan to bring our best speedcubers to official Rubik's Cube Championships in other countries.

Sales channel

Our partner network covers all regions of Russia and surrounding countries. We have distributors in Ukraine and Belarus and also supply to Kazakhstan. Play Lab has direct relationships with biggest nation-wide retail chains mostly headquoter'ed in Moscow, including toy shops, entertainment stores, book stores and other. Regional partners and representatives all over the region take care of distribution on local level, thus ensuring best presense in regional retail and individual approach to each client.

Premium and Advertising

In addition to toy distribution business, Play Lab offers unique line of smart & fun corporate souvenirs such as custom designed Rubik's puzzles, Tangle toys, Slinky springs and other items in Promotion and Premium category. Thousands of business customers in Russia and CIS can order these items directly from Play Lab or via our partner network consisting of regional representatives, exclusive partners, AD agencies, etc. MOQ is as low as 125pcs. for certain items.

Being led by business sense, we're open to new ventures and opportunities. Should it be expending our current product portfolio via new partnerships or opening completely separate business direction - we would be happy to consider new projects.

Please contact us by e-mail: info@playlab.ru.